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Marketing

This concentration explores concepts and develops skills in marketing, promotion, advertising, and buying. 

Students graduate prepared to seek employment in advertising, public relations, marketing management, marketing research, sales, and retailing.

The marketing concentration classes below are in addition to the general Business Management and Administration major requirements.

Concentration Requirements

Course

BS

AS

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3

3

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3

3

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3

 

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3

3

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3

 

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or
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3

 

Three approved business electives

9

9

Minimum

27

18

 

Recommended business electives include:

Course
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